Things that make you go... huh?

I have now determined I know nothing of the way Hollywood marketing works. Take the following... Do you remember Big Momma's House? Before you click the link... guess how much it made gross US... (I'll give you a hint... its budget was approximately $30 million and it made $25 million on its opening weekend)...

They are now making a sequel! WTF! How the hell does that work? Maybe that's just the economics of having a big star. But I mean, come on! It got absymal reviews! And yet people went and saw it and it definitely tripped the "Oh we can definitely make profit on this one! Turn out more shit!"

I guess I should just stop second guessing. Ann and I should make it to a showing of Harry Potter today. Should be good.